Hammer (Zefeng Liu)

Born in Beijing, China, Zefeng “Hammer” Liu is a professional video editor, director, and photographer for over two decades. By harbouring a strong belief in the connective power of narrative, Hammer uniquely blends video and sound into rich and compelling stories. With his depth of knowledge in crafting videos, Hammer is able to invoke a range of emotions in his audience that take them through the highs and lows of human experience and potential.

His professional accomplishments include filming basketball legends such as Lebron James, Kobe Bryant, and Kevin Durant, Na LI, Xiang Liu, along with winning numerous awards in advertising, and working with acclaimed international companies like Nike and Converse. He has also produced and directed a number of award-winning documentaries and shows, including Desert Trip, NIKE RISE, and Warriors Road.